Julie F. Smith

Julie Smith serves as a Managing Principal and the Director of Strategic Marketing at Vanbridge. With over three decades of experience in advertising, marketing, and public relations, Julie has been instrumental in building the Vanbridge brand from the ground up.

Since joining Vanbridge in 2011, Julie has developed and executed a marketing strategy that is closely aligned with the firm’s business growth objectives. Her efforts have encompassed digital asset management, including the firm’s websites and social media presence, as well as creating initiatives that enhance client relationships and drive business development. Julie also leads the firm’s public relations activities, overseeing everything from press releases to corporate communications.

Before joining the financial services industry, Julie held high-ranking roles in several advertising agencies. She went on to start her own ventures, including a boutique marketing communications firm and a multi-channel lifestyle retail brand.

She earned her B.A. in Business Administration with a concentration in Marketing from Florida Atlantic University after focusing on Advertising at the University of Florida. Julie also holds a Marketing Strategy certification from Cornell University’s Johnson Graduate School of Management.