Julie F. Smith

Julie Smith serves as a Managing Principal and the Director of Strategic Marketing at Vanbridge, bringing a wealth of expertise with over three decades in advertising, marketing, and public relations.

As the architect of the firm’s brand vision, she is intricately connected to its strategic direction and is focused on developing relationship-centric initiatives to enhance engagement with the firm’s clients and carrier partners.

Since 2011, Ms. Smith has steered the firm’s marketing endeavors, overseeing the planning and day-to-day execution of integrated marketing initiatives on a firm-wide basis. These initiatives include the ongoing management of the firm’s digital marketing programs and assets, including websites and social media communities; the proactive pursuit of public relations opportunities, including the preparation and placement of press releases and corporate communications; and the implementation of inbound marketing initiatives aimed at nurturing client relationships and fueling business development.

Before joining the financial services industry, Ms. Smith held high-ranking roles in several advertising agencies and started her own ventures, including a boutique marketing communications firm and a multi-channel lifestyle retail brand.

She earned her B.A. in Business Administration with a concentration in Marketing from Florida Atlantic University and holds a Marketing Strategy certification from Cornell University’s Johnson Graduate School of Management.